AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent.
The six-figure campaign, which began two weeks ago, promotes five of the company’s biggest brands: Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrella. The ads are running through Kiip, a mobile advertising platform.
For AB InBev’s campaign with Kiip, data such as impression, engagement, time stamps, creative and price are all written to the Ethereum blockchain for the brand to download and review every hour. According to Kiip CEO Brian Wong, the campaign helps decrease the amount of time that media buyers spend sifting through impression-level data. Additionally, clients can pay for only the ads that meet their criteria because it’s running with the help of smart contracts—a way to digitally conduct, verify and enforce transactions on the blockchain.
Lees hier verder