Digital currency developers are trying a new tack for marketing and encouraging mass adoption: "airdropping" free cryptocurrencies into people's accounts.
The meaning of airdrop in the cryptocurrency world has little to do with an iPhone. In this case, a group of people starting a new digital currency decide to give these newly minted tokens to holders of an existing coins like bitcoin or ethereum, for free.
"In certain ways people are getting free lottery tickets," said Matthew Roszak, co-founder of enterprise blockchain-technology company Bloq. "There will be a tsunami of airdrops this year."